Luxon Data Solutions
Description
π Website
Visit us: www.luxon.co.za
π² Connect With Us on Social Media
- LinkedIn - Phil Evans: @philip-evans-8471292a1
- LinkedIn - Ian Black: @ian-black-8202662a
π― What we offer
π’ For Media Owners
We partner with OOH and DOOH media owners to deliver real-time, site-specific traffic data for individual billboards across their networks. Our solution provides granular insights, including per-face traffic breakdowns (e.g., Northbound, Southbound), enabling owners to:
- Quantify audience exposure with precision
- Strengthen the value proposition of their inventory
- Support data-led sales conversations with agencies
- Optimize asset performance and pricing strategies
By integrating reliable traffic analytics into their offerings, media owners can differentiate their inventory and drive greater confidence in campaign planning.
π’ For Advertising Agencies
Agencies gain access to a secure, client-centric dashboard that provides full visibility across their clientsβ approved billboard portfolios within our network. The platform enables agencies to:
- Evaluate potential reach and traffic exposure pre-booking
- Compare site performance using real-time data
- Forecast campaign ROI with greater accuracy
- Allocate inventory strategically based on audience metrics
This empowers agencies to make informed, data-backed media recommendations, improving campaign effectiveness and client satisfaction.
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