Out of Home Media South Africa NPC
The unified voice of South Africa's out-of-home media industry.
We represent the media owners behind South Africa’s billboards, street furniture, transit, retail, stadium and airport media, working with government and municipalities to grow a fair, transformed and sustainable industry.
20+
Member companies in our directory
8
Categories of out-of-home media represented
Global
Member of the Global Out of Home forum
Who we are
Promoting, protecting and transforming the industry.
OHMSA is the non-profit association for South Africa’s out-of-home advertising industry. Our members provide media platforms across the full spectrum of out of home, from ambient and alternative media to airport advertising, giant billboards and brand activation.
We promote and protect the interests of our members while serving the needs of consumers, advertisers and the public, through co-operation between members, affiliated associations, government and local authorities. We work hand in hand with government and municipalities to transform the industry in line with national empowerment policy, and we mentor start-ups and new entrants so they can succeed in a competitive, regulated environment.
As a member of the Global Out of Home forum, OHMSA connects South African media owners with OOH associations, research and trends from around the world.
Why join OHMSA
Membership that works as hard as your media.
01
Networking & events
Connect with media owners, agencies and partners at industry events, conferences and workshops that build lasting professional relationships.
02
Industry insights
Research, market reports and expert presentations that help you make data-driven decisions and adapt to industry shifts with confidence.
03
Advocacy & representation
A unified voice with government, regulators and municipalities, advocating for fair policy, less red tape and a sustainable sector.
04
Learning & development
Seminars, webinars and training on new technology and audience analytics, so your business stays informed and future-ready.
05
Council & landlord relations
Guidance on bylaws, lease negotiations and permit processes to help you manage relationships and secure strategic sites.
06
Compliance & regulation
Tools and insight that keep your campaigns compliant, your permits in order and your business within the legal framework.
Our commitments
Transformation and fair competition, built in.
OHMSA is committed to transformation, empowerment and inclusion in line with South Africa’s MAC Charter. We support broad-based participation, champion under-represented voices and mentor new entrants across the outdoor advertising value chain.
- Equal opportunity for every member to participate fairly in the national economy
- Open markets where consumers can freely choose the quality and variety of services they want
- Zero tolerance for cartels, price fixing and collusion
- No abuse of dominant market position, in line with the Competition Act 89 of 1998
- Mentorship for start-ups and new entrants to the industry
The industry we represent
Eight categories of out-of-home media.
A
Billboards
Roadside billboards, painted walls, building wraps, inflatables, aqua ads, 3D and digital.
B
Activations
Mall and in-store promotions, sampling, commuter and stadium promotions, leaflets, knock ‘n drop and digital.
C
Street furniture
Street pole ads, directional and suburban signs, tenant towers, bus shelters, litter bins, car wash branding and digital.
D
Retail & store media
In-store, shelf posters, trolleys, washrooms, mall advertising, wallscapes, store fascias and digital.
E
Stadium media
Electronic and static perimeter ads, internal and external billboards, wallscapes, banners and flags.
F
Static transit media
Airports, railway stations, taxi ranks, bus terminals, Gautrain stations and digital.
G
Moving transit media
Buses, taxis, trains, trailers, trucks, cars, sky banners and digital.
H
Airport media
Indoor and outdoor airport media, Gautrain stations and digital.
Member work
Campaigns from our members.
Join OHMSA
Let's build a flourishing out-of-home industry, together.
Membership is more than a badge. It is a commitment to growth, inclusion and excellence in out-of-home media, and a seat at the table where the industry’s future is shaped.