Category: Click Here

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Regulation

Approval Process for Advertising on Public Roads

To advertise on any public road or place, certain approvals are required. The process varies depending on the type of road. Here’s a breakdown of the requirements:

1. Council Approval

  • All advertising visible from any public road or place must receive prior approval from the local Council.

2. SANRAL Approval (for National Roads)

  • If the advertising is visible from a national road, additional approval from the South African National Roads Agency Limited (SANRAL) is necessary.

3. Provincial Roads Approval

  • When advertising is visible from a provincial road, approval from the Provincial Roads authority is also required.

Application Process

If your desired advertising site complies with the Council’s bylaws, you must follow these steps:

  1. Submit an application to the Council.

  2. Include an engineer’s drawing/letter and various other relevant documents.

  3. Be prepared to pay a non-refundable application fee.

  4. After approval, you will need to pay subsequent approval and monthly rental fees.

Your municipality can provide you with all the necessary documents, information, and cost details.

Contact Information

If you have any questions or need further assistance, please feel free to contact our Chairman, Angelo Tandy, at 064 476 5781.

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Research

2019 NET SPEND      
       
Media Type Net Spend Pecentage  
Cinema 632,012,550 1.60%  
Direct Mail 154,184,964 0.40%  
Out of Home 1,452,091,559 3.60%  
Print 7,208,934,511 17.70%  
Radio 7,369,678,035 18.10%  
Television 23,878,623,861 58.70%  
TOTAL 40,695,525,480 100.00%

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Legislation

City of Cape Town
Access Cape Town bylaws and matters of general interest
http://www.capetown.gov.za

City of Johannesburg
Access information regarding bylaws and matters of general interest
http://www.joburg.org.za

City of Tshwane
Access Pretoria bylaws as well as general information
http://www.tshwane.gov.za

City of Ekurhuleni
Access to information on the areas including Alberton, Benoni, Brakpan, Edenvale, Germiston, Kempton Park, Springs/Nigel, Tembisa
http://www.ekurhuleni.gov.za

Ethekwini Municipality
Access to information on Durban and surrounding towns
http://www.durban.gov.za

S.A. Government
From the S.A. Government site all government department details can be obtained as well as all regulations and proposed amendments to regulations.
http://www.gov.za

South African National Roads Agency Ltd.
Information pertaining to the National Road infrastructure
http://www.nra.co.za

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Out of Home Media Formats

You can download the Out of Home Classification Matrix from the Download Documents section.

The various different Out of Home Media formats are shown in a grid and are classified under 8 headings:

Billboards

Digital Out of Home (DOOH)

Street Furniture

Activations

Moving Transit Media

Retail / Store Media

Stadium Media

Static Transit Media

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Becoming a member

All companies must endeavor to abide by/endorse OHMSA’s MOI, Constitution and Code of Practice and Standards for Out of Home Media.

Membership
is open to any stakeholder, whether such stakeholder is a legal person or not, engaged in the out of home advertising industry within Southern Africa, and which includes all new entrants and smmes within the out of home advertising value chain who bill under an agreed financial threshold as agreed by the Board from time to time.

You can download the application forms below

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Affiliations

Advertising Media Association of South Africa
Advertising Media educational forum
http://www.amasa.org
 
Advertising Media Forum
The Advertising Media forum handles all matters of common interest to media planning and buying.
http://www.amf.org.za
 
Advertising Regulatory Board
Self Regulatory Body for the South African Advertising Industry.
http://www.arb.org.za/
 
Association for Communication and Advertising
The industry body for advertising and communication agencies in South Africa.
http://www.acasa.co.za
 
IAB South Africa
The Interactive Advertising Bureau South Africa, formerly the DMMA, is an independent, voluntary, non-profit association focused on growing and sustaining a vibrant and profitable digital industry within South Africa.
http://iabsa.net
 
COMMB
Canadian Out of Home Marketing and Measurement Bureau
https://commb.ca/
 
Outdoor Advertising Association of America
American trade Association for the Outdoor Industry.
http://www.oaaa.org
 
Outdoor Advertising Association of Australia
The Australian trade association for the outdoor advertising industry.
http://www.oma.org.au
 
Out of Home Media Association Aotearoa

A not-for-profit industry body uniting New Zealand’s Out of Home media companies through leadership, standardisation and innovation.
https://oohmaa.co.nz
 
Outsmart UK
Outdoor Marketing Body.
http://www.outsmart.org.uk
 
Marketing Research Foundation of South Africa
The Marketing Research Foundation is an independent non-profit company, acting as the custodian and repository of research expertise for marketers and their advertising industry partners.
http://mrfsa.org.za
 
The Marketing Association MA(SA)
Umbrella body for marketers in South Africa.
http://www.marketingsa.co.za
 
World Out of Home Organization
The World Out of Home Organization (previously FEPE International, established in 1959) is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members.
https://www.worldooh.org 

 

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