Luxon Data Solutions

🌐 Website

Visit us: www.luxon.co.za

📲 Connect With Us on Social Media

• LinkedIn – Phil Evans: @philip-evans-8471292a1
• LinkedIn – Ian Black: @ian-black-8202662a

🎯 What we offer

🏢 For Media Owners

We partner with OOH and DOOH media owners to deliver real-time, site-specific traffic data for individual billboards across their networks. Our solution provides granular insights, including per-face traffic breakdowns (e.g., Northbound, Southbound), enabling owners to:

• Quantify audience exposure with precision
• Strengthen the value proposition of their inventory
• Support data-led sales conversations with agencies
• Optimize asset performance and pricing strategies

By integrating reliable traffic analytics into their offerings, media owners can differentiate their inventory and drive greater confidence in campaign planning.

📢 For Advertising Agencies

Agencies gain access to a secure, client-centric dashboard that provides full visibility across their clients’ approved billboard portfolios within our network. The platform enables agencies to:

• Evaluate potential reach and traffic exposure pre-booking
• Compare site performance using real-time data
• Forecast campaign ROI with greater accuracy
• Allocate inventory strategically based on audience metrics

This empowers agencies to make informed, data-backed media recommendations, improving campaign effectiveness and client satisfaction.